CLIENT: THE JOYBOMB
The Joybomb by Ingrid White, a wellness brand focused on spreading joy and mindful living, approached Seed & Sow Digital for a brand refresh that would truly capture its spirited, welcoming personality. Our goal was to create a cohesive brand identity that radiated warmth, energy, and a touch of luxury, aligning perfectly with Ingrid’s mission to uplift and inspire.
We started with a redesign of the logo, introducing elements like a radiant burst to symbolise ‘joy explosions,’ complemented by a refined yet playful typeface. The colour palette, featuring vibrant hues like Sunny Day Yellow and Magnetic Fuchsia, embodies optimism and energy, while deeper tones like Meadow Melody green add depth and grounding to the aesthetic.
This thoughtful combination gives The Joybomb a visual identity that feels both high-end and approachable. Through this refresh, The Joybomb now stands as a beacon of joy and sophistication in the wellness industry, effortlessly connecting with an audience that values quality, mindfulness, and a touch of glamour.